Indian scarf seller shares family business secrets
July 21, 2011 Leave a comment
A scarf seller at the Dilli Haat market describes how he and his family make wool scarves.
Story and video by Ryan Bramhall and Bethany Trueblood
Abdul Wahid Ashraf was one of many lucky vendors who received a stall in the Dilli Haat market for 14 days after entering a lottery system. He and his family live in Kashmir, a state surrounded by the Himalayan Mountains. Kashmir, Ashraf’s home state, is well known for producing India’s famous Kashmiri shawls. It is there where Ashraf and his family spend their time hand-making shawls for New Wahid Arts, their very own full family business.
Ashraf’s fabric of choice is pashmina, which, as he puts it, is “the very finest of wool from Kashmir.” Pashmina is soft wool from a Ladakh goat.
Ashraf works as a vendor in Dilli Haat, which is a popular tourist marketplace in Delhi. He has just started work here three days ago.
Dilli Haat works like a lottery – businesses throughout India put their name into a drawing and if they are picked, that lucky business may sell its product in the marketplace for a total of fifteen days. The more workers a business has, the greater its chance is of being picked. Luckily for Ashraf, his family-owned and operated business reaches a total of more than 40 workers – giving New Wahid Arts multiple opportunities throughout the year to sell hand-made shawls and get money for their employees’ hard work.
Ashraf says his business is doing well for the three days he has worked there, but he knows that business in a shop that sells shawls is not as profitable in the summer monsoon months as it is in the winter.




Comments